Colgate University Libraries


Abby Schneider


Tobacco and drug use by the nation's youth is a major problem facing America. One way in which experts have sought to address this issue has been through the implementation of anti-tobacco and anti-drug media campaigns aimed at youth. These programs have been met with varying success, however, and their effectiveness remains controversial. This paper seeks to explore, through the lens of psychology, the formal and content-based factors that influence the effectiveness of such anti-substance media campaigns.