Media Frame and Content Analysis
Geography, Sociology and Anthropology
Mass media is a key set of institutions in modernity that shape our perceptions of the world, with important impacts on what we take to be reality. The media “frames” that structure how media is produced, conveyed, and consumed form the discourses that we use to understand mass politics and culture in our daily lives. This 0.5-credit course provides students with the methodological tools to empirically study media frames through content analysis. Content analysis takes the stuff of media, such as music lyrics, news stories, or advertisements, and systematically analyzes the content for the explicit and implicit frames that represent the issues and perspectives conveyed through media. The course provides students hands-on training in content analysis through a series of workshops on content sampling, collection, coding, and analysis that culminate in a final research project. This course meets for the first 7 weeks of the term and may be used to satisfy the 0.5-credit methods requirement for the sociology major. Prerequisites: SOCI 250 (formerly SOAN 210) is recommended. This course is crosslisted as GEOG 251.
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